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Ripple Effect

Murat Arik, director, Business and Economic Research Center, and assistant professor

You work for a university that is growing in prominence and impact. Witness the recent study by MTSU’s Business and Economic Research Center (BERC), a center housed in MTSU’s Jones College of Business, on MTSU’s economic impact on the region.

According to BERC’s report:

• 90 percent of MTSU students are from Tennessee, and 78 percent of MTSU alumni live in Tennessee. This means that we are more than fulfilling our mission to educate Tennesseans and, even better, most of those we educate stay in Tennessee. That means a better educated, more capable workforce for our state. And in the area of skilled workforce development, MTSU graduates account for one in every two adults with a higher-education degree (bachelor’s and above) in Rutherford County.

•MTSU is responsible for about 8,400 jobs across the state, which generate $1.12 billion in revenues and over $408 million in wages and salaries.

•The University is Murfreesboro’s second- largest employer, resulting in $88 million of local, state, and federal tax revenue.

•MTSU is responsible for more than $300 million in student spending, along with more than 1,800 jobs tied to student spending.

•MTSU is the overwhelming education choice of Rutherford County and the Nashville MSA.

•MTSU is a source of diverse cultural, academic, business, community, educational, and sports events and activities. That not only contributes to the quality of life of our citizens, but also brings dollars to these areas.

•The study shows MTSU brings nearly 500,000 people to Rutherford County each year. Spending by visitors accounts for more than $56 million, and that translates to almost 830 jobs.

•One of every five adults in the Nashville metro area with a higher education degree (bachelor’s and above) graduated from MTSU. In other words, we’re not just keeping students from Rutherford; we’re keeping many of those college- educated students who hail from other parts of Tennessee. That means our entire area benefits from this continuous flow of graduates.

There is no question that MTSU is unrivaled in what we bring to the table for our city, county, and region. Much of who we are now, and what we want to become in the future, depends upon the continued health and prosperity of your University. I hope each and every one of you appreciates the vast and significant economic impact that our student population brings to the local economy.

Capitol Street Party, President's Report Get Top Honors

MTSU’s Nashville partnerships, including its work with Capitol Records and Metro Nashville schools, received top honors from the Tennessee College Public Relations Association, the university announced Friday.

MTSU received 19 honors from the Tennessee College Public Relations Association in its 2012-13 competition among marketing and communications operations at the state’s public and private higher-education institutions.

Professor Bob Gordon, shown standing fourth from right in the second row, and his student team from MTSU’s Department of Electronic Media Communication pause early Oct. 17 in their prep for the 2012 Capitol Street Party in Nashville featuring headliner Luke Bryan. The College of Mass Communication’s Mobile Production Truck was located at the corner of Second Avenue and Broadway. (MTSU file photo)Professor Bob Gordon, shown standing fourth from right in the second row, and his student team from MTSU’s Department of Electronic Media Communication pause early Oct. 17 in their prep for the 2012 Capitol Street Party in Nashville featuring headliner Luke Bryan. The College of Mass Communication’s Mobile Production Truck was located at the corner of Second Avenue and Broadway. (MTSU file photo)

It was the third consecutive year MTSU was at the top of the TCPRA honorees list. The University of Tennessee-Knoxville tied MTSU with 19, followed by Austin Peay State University with nine and Tennessee Tech University with eight.

Two of MTSU’s six Gold Awards were for its contributions to the 2012 Capitol Street Party in downtown Nashville (Best Special Event for less than seven days) and ongoing work with Metro Nashville schools (Best Special Event for more than seven days).

Students from MTSU’s College of Mass Communication held key production roles for the 2012 Capitol Street Party, which drew 14,000 on Nashville’s Lower Broadway on Oct. 17. More than 50 students modulated audio, staffed HD cameras and recorded the outdoor concerts by Capitol Records artists Luke Bryan, Jon Pardi and Kelleigh Bannen.

With Metro Nashville schools, MTSU was the lead sponsor of the Academies of Nashville Video Awards Show, the Nashville Career Fair and a partnership with The Tennessean to provide W.H. Oliver Middle School students with unique learning experiences and hands-on resources.

“Our efforts with the Capitol Street Party and Metro Nashville schools represent only a fraction of the good works done by MTSU throughout the region,” said Andrew Oppmann, associate vice president for marketing and communications. “We’re pleased those partnerships, along with the other work done to tell the university’s message, were recognized by our peers.”

The university received four other TCPRA Gold Awards:

  • President Sidney A. McPhee’s biennial report to the community, which detailed the university’s standing as the No. 1 producer of graduates in the Tennessee Board of Regents system, was honored for Best Report.
  • An episode of “Middle in a Minute,” the series of one-minute radio features that air on WMOT and the Blue Raiders Radio Network, was honored for Best Radio Public Service Announcement.
  • MTSU’s work to promote “Spring into Middle,” the annual April open-house weekend staged by the university’s Alumni Relations Office, was honored for Best Advertisement.
  • MTSU Magazine’s iPad edition and app, now available for free download on iTunes, was honored for Best Electronic College/Alumni Magazine.

MTSU’s Billy Pittard and Metro Nashville Public Schools administrator Dr. Chaney Mosley present the Best in Show check for $1,000 to the Academy of Health Science and Law at McGavock. The presentation was made in April at the second annual Academies of Nashville Video Awards Show. Left to right are Mosley; Elise Taylor, a student at McGavock; Barclay Randall, broadcasting teacher at McGavock; Robert Bagwell, student at McGavock; DeLaney Williams, a student at McGavock, and Pittard, chair of MTSU’s Department of Electronic Media Communication. (MTSU file photo)MTSU’s Billy Pittard and Metro Nashville Public Schools administrator Dr. Chaney Mosley present the Best in Show check for $1,000 to the Academy of Health Science and Law at McGavock. The presentation was made in April at the second annual Academies of Nashville Video Awards Show. Left to right are Mosley; Elise Taylor, a student at McGavock; Barclay Randall, broadcasting teacher at McGavock; Robert Bagwell, student at McGavock; DeLaney Williams, a student at McGavock, and Pittard, chair of MTSU’s Department of Electronic Media Communication. (MTSU file photo)

The university received seven Silver Awards from TCPRA:

  • Best Special Event (more than seven days) for MTSU’s True Blue Respect campaign;
  • Best Overall Promotion Campaign for the “I am True Blue” branding campaign;
  • Best Banners/Outdoor Media;
  • Best Photography for MTSU Magazine’s feature on the university’s Horse Science program;
  • Best Media Success Story for national outreach on professor Cliff Ricketts’ coast-to-coast trip with vehicles powered by hydrogen;
  • Best Radio Public Service Announcement for an episode of “Middle in a Minute;”
  • And Best Special Publication for the MTSU National Women’s History Month 2013 calendar.

And MTSU received six TCPRA Bronze Awards:

  • Best Feature Story for MTSU Magazine’s article on the university’s Horse Sciences program;
  • Best Social Media Success Story for the short film, “Santa Goes to College;”
  • Best Radio/TV Show or Newscast for WMOT’s “On the Record;”
  • Best Video Advertisement;
  • Best Print Advertisement;
  • And Best Media Success Story for national outreach on the groundbreaking of MTSU’s $147 million Science Building.

— Andrew Oppmann (andrew.oppmann@mtsu.edu)

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